Hansen Ag marketing plans provide your business with the tools your unique situation requires. Unlike newsletters, hot-lines, or managed-futures contracts, we are able to take into account your existing grain sales and/or other factors like farm storage capacity. Because of our ability to adapt our service to each client, we are able to give sound, confident advice.
Our Job is to listen to both you and the market and help you make the best decisions for your business!
Good Decisions start with good information!
No two businesses are the same. We start by getting to know your operation. Overhead, production efficiency and debt leverage produce different break evens for every business. An important piece of this step is developing an accurate estimate of your profit thresholds.
We can understand what you risk once we understand what you value!
Secondly, we take the time to get to know more about you personally.
Questions we ask include:
- How much risk can your operation afford to take?
- What are your profit goals?
- Are you comfortable with over-the-counter contracts, futures and options or do you prefer to be a strict cash grain seller?
- What are your cash flow needs?
- How variable are your yields?
- What kind of insurance protection do you carry?
Don't take what comes—make what comes!
After laying the foundation of financial and risk analysis, we devise a marketing plan of attack. We draw on our network of professional analysts and in house specialists to develop a marketing plan based on your preferences and our outlook for prices, with profitability at its core. Our goal is to reduce your market risk substantially while at the same time maintaining as much flexibility and profit potential as possible. We will be able at this point to provide you with detailed reports showing you how a decision will affect your bottom line. You'll be able to make decisions based on measurable results, not emotions.
Git R' Done!
When you write us the check for our plans, our job is not over, it's just beginning. Building a sound marketing plan is only half the battle. Executing the strategy is the challenging part. We monitor your markets and act as your agent to maximize the total value of your production. While no plan can foresee the outside effects of weather or world events, we continually adapt our marketing approach as markets and your production potential change over the year. Individualized client management reports and frequent calls "just to check in" will detail your market status and keep you informed of exactly how we are implementing your marketing plan. Markets seem to move faster these days. Having someone watching your interests allows you to concentrate on operating your farm, without worrying about missed opportunities.